I work in the music industry, am a musician, a CrossFitter, and generally interested in human development in all aspects. I'm also immature and love laughing at things like poop jokes.

 

Crushing It.

When people hear this phrase most think of doing something incredibly well. Maybe they’re driving a golf ball 300 yards, picking up ladies at the bar, or are having a hair day so epic, so flawless, they can’t help but feel like the sassiest gal in town (I love feelin’ sassy!).

All of these situations are great and imply some sort of higher-being moment for the individual who’s in the zone. But…

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Here’s Why Your Label Isn’t Getting More Syncs

Here’s Why Your Label Isn’t Getting More Syncs

The C-levels at a music publisher I used to work at would drop by my cube once every few days. All nice people, they did their best to be friendly when asking “working on anything big?

They’d ask that question because I was the person who had developed a system and brought in deals (licenses worth anywhere from $15K-$400K per side). My answer was typically “yes, I’m always working on something…

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Why Every Brand Should Follow McDonald’s Golden Example In Music Publishing.

Why Every Brand Should Follow McDonald’s Golden Example In Music Publishing.

McDLogo

I used to think music publishers were just big music companies that owned songs. Then I found out McDonald’s is a music publisher and things got interesting…

Everyone knows there’s money to be had with placing music in advertising, but many people may not know exactly why it’s such a boon.

Including the very brands that pay for the music in the first place.

It’s key to realize that the owners…

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Brands Want The Latest Hit, But Are Any Brave Enough Find It?

Brands Want The Latest Hit, But Are Any Brave Enough Find It?

Last year the music publisher I worked at got lucky.

We landed the new Daft Punk album.

EVERYONE wanted “Get Lucky.” We had so many requests pouring in for this song, so many brands and agencies went after this thing (or something that sounds like it) you…

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Taco Bell Probably Threw Away $250,000 - How Brands Waste Marketing Dollars On MusicBrands using a recognizable piece of music in an ad is no longer big news, cool, or revolutionary…View Post

Taco Bell Probably Threw Away $250,000 - How Brands Waste Marketing Dollars On Music

Brands using a recognizable piece of music in an ad is no longer big news, cool, or revolutionary…

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Everyone Told Me To Start My New Year With A “Bang,” Here’s Why They’re Idiots.Start the new year off with a bang!  
That’s what everyone tells you to do.  
But realizing It’s…View Post

Everyone Told Me To Start My New Year With A “Bang,” Here’s Why They’re Idiots.

Start the new year off with a bang!

That’s what everyone tells you to do.

But realizing It’s…

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Why You Should Be Thankful For Your Lack Of Music Licenses

It’s a really special time in United States culture this weekend, Thanksgiving. While most of the folks reading this will be preparing for a turkey dinner with family and friends, a lot of my readers across the globe will be carrying on with their lives…

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Here’s The Fastest Way To Get Music Licensed + 10 Ways Brands Use MusicIf you’ve been reading for a while, you know that I’m very engaged with connecting music to…View Post

Here’s The Fastest Way To Get Music Licensed + 10 Ways Brands Use Music

If you’ve been reading for a while, you know that I’m very engaged with connecting music to…

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The Story You Tell Yourself“I would love to be able to do that, but I’m just not that kind of person.”
How many times have you…View Post

The Story You Tell Yourself

“I would love to be able to do that, but I’m just not that kind of person.”

How many times have you…

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This Simple Method Helps Song Pitchers Land PlacementsPutting things…off.
No matter how productive you are everyone is guilty of dragging their feet now…View Post

This Simple Method Helps Song Pitchers Land Placements

Putting things…off.

No matter how productive you are everyone is guilty of dragging their feet now…

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